I have listed below five ZERO cost ways that will literally change your business overnight and exploded your revenues and profits.

1. Measure Everything

Measure every lead source, every sub lead source, every marketing person and every salesperson. Only when you truly know your key metrics can you begin to make changes, and then cut out what’s not working, and do more and improve what is working. The first thing I do with any new company, that I consult with, is measure everything and most of the time simply measuring increases performance (one company’s revenues grew by 38% in the first month just from the accountability that comes from measuring results).

Remember – “When Performance is Measured Performance Improves.”

2. Urgency

Have the phone answered LIVE all the time and respond to leads immediately – I couldn’t begin to tell you how many companies’ offices I called and they didn’t answer the phone. I even spoke to one company that wanted to grow their business but they fired the person who answered the phone and let potential leads go to voicemail. Make sure you have your phones answered LIVE at all times, and when no one is in the office have the phones forwarded to an appointment setter’s cell phone and book leads immediately – in fact purchase a phone that receives email (like an iPhone) so you can immediately book any internet leads.

3. Capture All Leads

Most companies only register leads that want appointments – you must capture all lead information and consistently market to those that didn’t schedule appointments or buy immediately – one day they’ll be ready and turn into sales because you established a relationship with them.

4. Rehash All Leads

So many leads are wasted by not following up with them more than once. Rehashing them serves 2 purposes.

1) It instantly creates you more business – typically you can recapture between 10% and 20% more business via rehash.

2) You find what the salespeople are not doing in their presentations and then retrain them to further increase sales.

5. Get listed with “Local” Search Engines and Internet Yellow Pages

There is zero cost to register for these services… they charge you nothing for any click throughs and any leads you receive are FREE!

Use these 5 strategies and your business will begin to prosper massively!

The Big Mistake Is…

NOT having your phone number prominently displayed as a call to action on each and every page!

On most websites you have to hunt for a phone number by clicking on a “Contact Us” page, or perhaps it’s hidden at the bottom of the home page in small font.

Let me give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your website faster than a racecar at full throttle.

You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages. Make it really easy for them to call you from your website and watch your leads increase with no extra effort or expense.

Here’s what to do…

Have your 800 or local number prominently displayed on EVERY page in the header section with a call to action. (i.e: Call Us Today – 800-XXX-XXXX.)

This may sound obvious but let me assure you, if you took a look at 20 local websites today you’d see that 90% of them do not use the above simple but proven strategy. This small distinction creates a significant advantage for you over your competitors.

So while most companies are trying to drive more traffic with search engine optimization or paid search, if they miss the basic purpose of their website — lead generation and conversion — then they’re wasting their marketing dollars.

Take this simple step and I know it will positively impact your bottom line.