Thursday, February 23rd, 2012

Virtual Event Strategy

A Proven Marketing Campaign to Generate Leads, Sales and Revenues via Virtual Events, such as Webinars, Teleseminars or Live Webcasts

The Virtual Event Strategy is a proven marketing campaign designed to…

  1. Drive leads to a live virtual event, such as a Webinar, Teleseminar or Webcast
  2. Generate new leads from joint venture and affiliate partners, social media, PR and viral referrals.
  3. Engage existing leads in your database with a high-value, content-filled event.
  4. Nurture leads, build a relationship and add amazing value
  5. Convert leads to sales.

Here’s how the Virtual Event Strategy works

The campaign is designed to run for approximately two weeks from start to finish. The first week is focused on promoting the event via email, Joint Venture partners and social media to generate registrations.

Then using a proven syntax for the event – deliver high value content and convert attendees to clients.

Once the event is held, the focus during the second week shifts toward promoting the replay of the event, driving the leads to your compelling offer.

Here’s What You Get With the Virtual Event Strategy

We’ll help you outline a campaign and then create all the materials you’ll need to carry out the Virtual Event Strategy, along with personalized consulting through the process so that you and your team can successfully implement this campaign. What we ask from you is your commitment to the process… to take our materials and execute the strategy.

We will…

  • Provide consulting for you and your team to carry out the campaign
  • Outline the strategic plan for your customized Virtual Event
  • Write all copy:
    • Registration and Thank You Page copy
    • Replay Page copy
    • Promotional Emails
    • Confirmation and Follow-up emails for registrants
    • Post event follow up emails
    • Press Releases
    • Blog posts
    • Social Media posts
    • Joint Venture partner and Affiliate promotional emails
  • Develop compelling scripts
    • Registration page script
    • Syntax the script for your virtual event to provide the best value for your attendees
    • Call-to-action script for high conversions

What types of results have you seen from using the Virtual Event Strategy?

In the past when we’ve used this strategy with our clients, we have seen…

  • Over 2800 event registrations in just 4 ½ days
  • Over 6300 event registrations in just 7 days
  • Prospects buying products/services even before the event
  • Up to 42% show up attendance to a live event (previous average 20-25%)
  • Up to 40% show up attendance to a replay event (previous average 10-20%)
  • Conversions of registrants to sales of 4%
  • Conversions of registrants to sales of over 10%

Bottom line: The Virtual Event Strategy can help you generate new leads, convert them into paying clients, and boost your revenue in a campaign that lasts about 2 weeks. It also creates a buzz about your business and positions you and your company as leading experts in your industry.

Here’s what to do next…

If you’re committed to getting results and want to learn more about how this proven marketing campaign can benefit you, simply enter your information in the form below and we’ll contact you to discuss how it can help your business.


Yes, I Want To Learn How Your Proven Marketing Campaigns Can Help Grow My Business Rapidly and Exponentially