Saturday, September 4th, 2010

Website Strategies

Website and Online Lead Generation Strategies…

Convert your Website into a Lead Generation Machine

 

Dear Business Owner,

After reviewing countless websites, here’s what I’ve found — at least three (out of six) fundamental areas are the cause of lost leads, lost revenue, and possibly sending prospects to your competitor’s websites.

The biggest trap most business owners fall into is that they have a digital brochure instead of an interactive web site. It may be pretty to look at – have lots of content – but it fails to deliver a steady stream of high quality leads and customers, you’re losing money.

And, as good as some web designers are – they’re just not direct marketers.
(An international client of mine had previously spent more than $25,000 with a web design firm and came to us when their site wasn’t pulling any leads or enabling customers to place orders – we redesigned the site for a fraction of the cost and started generating more than 1,000 leads per month.)

In fact most companies have a belief about their website “Build it and people will come”.  Nothing could be further from the truth.

The truth is – “It’s not the website; it’s the strategy behind the website that makes you the money.”

The only metric that counts is – “How many leads and customers you’re getting every month from your website.”

“Alan has been instrumental in increasing our business by 61% in a period of just 6 months… He’s come up with ideas that hadn’t occurred to us in the four years that we have been in business; ideas that have had an immediate positive impact on our bottom line.”
Debra and Tom M – SSA – Arizona

The three things you must build into your web strategy if you want to…

Convert your website into a lead machine that operates on autopilot

Here they are:

1. Create or redesign your site to be a direct response website; offering valuable, relevant, information that builds trust in your company and entices visitors to give you their contact information.

2. Use online and offline marketing strategies to massively increase your visitor traffic, driving prospects to an online lead capture system.

3. Have an automated follow up system that helps turn these captured leads into appointments.

A simple formula, yet most businesses fail to utilize these 3 key strategies – therefore giving up leads and customers to companies that do.

What will you do?

You can do nothing. Ignore this and hope for the best.

You can do it yourself. Scramble and redesign your web site, master the intricacies of search engine optimization, reengineer and synchronize your offline marketing with your online strategy, administer and track your pay per click (PPC) campaigns, develop and execute a follow up campaign to nurture all your inquiries. Manage everything yourself.

Or let us do put the whole thing together for you and start seeing results as soon as next month.

Transform your website and online lead generation with one of these three options…

Option 1 – A complete one-hour strategy session outlining the specific changes, you or your webmaster can make, to create an enticing direct response website. Including a written outline of the key strategies and resources to drive traffic capture leads and have an automated follow up system. Half hour follow up strategy session once you’ve completed the changes. Plus, you’ll receive a recording of both calls.

Option 2 – We create the following for you or your webmaster to implement – a complete direct response website design layout – including copywriting each page and a complete system for driving traffic and generating leads via local and paid search, plus a the resources for built in lead capture and follow up system to nurture leads to appointments.

Option 3 – We build – turnkey – a complete direct response website including; design layout, copywriting each page and a complete system for driving traffic and generating leads via local and paid search, plus a built in lead capture and follow up system to nurture leads to appointments.

Here’s what to do next…

Complete the form below and we’ll arrange to review your website and online lead generation strategy, at no cost to you, and present you with the solution that best suits your business.

Yes, I Want To Know How To Turn My Website Into A
Lead Generation Machine That Operates On Autopilot
First Name *
Last Name *
Company Name *
Phone *
Email *
Website
How did you hear of us *

 

Here are some of my results…

I have used proven website strategies to help grow one company by 128% in one year and maintain a 123% growth rate over 20 months.

A second company saw their raw leads go up by 400%, appointments jump by 200% and increased their revenue 74% in 17 months.

An international company saw there leads skyrocket to more than 1000 per month after we redesigned their website. (They had their site rebuilt 6 months earlier at a cost exceeding $25,000 without the capability to capture leads or accept orders)

and testimonials…

“Dear Alan, As we come to the end of an incredible year I want to thank you personally for helping us reach our personal and business financial goals. With your direction our sales in one year have increased over 128%. You have also helped create an internet site that is easy for our customers to purchase our array of many products.”
Kindest Regards – Robert Y – California

“Alan has been instrumental in increasing our business by 61% in a period of just 6 months and has proved to be thorough, dependable and fun to work with. He’s come up with ideas that hadn’t occurred to us in the four years that we have been in business; ideas that have had an immediate positive impact on our bottom line.”
Debra and Tom M – SSA – Sedona, Arizona

“Alan quickly understood our internet marketing needs and consistently delivered valuable advice on how to convert traffic into leads and leads to sales. Alan applies his online marketing knowledge and excellent problem solving skills to ensure your web based business generates more leads resulting in higher revenues sooner. We were very impressed by his dedication to provide true value.”
Rafi Dudekula – A.T – Texas

Yes, I Want To Know How To Turn My Website Into A
Lead Generation Machine That Operates On Autopilot
First Name *
Last Name *
Company Name *
Phone *
Email *
Website
How did you hear of us *
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