The Biggest Mistake Most Companies Make With Their Website

I have reviewed hundreds of businesses websites and more than 90% of them make one huge mistake. I even spoke with one company recently that does more than $30,000,000 a year in sales and they were making this mistake.

The Big Mistake Is…

NOT having your phone number prominently displayed as a call to action on each and every page!


On most websites you have to hunt for a phone number by clicking on a “Contact Us” page, or perhaps it’s hidden at the bottom of the home page in small font.

Let me give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your website faster than a racecar at full throttle.

You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages. Make it really easy for them to call you from your website and watch your leads increase with no extra effort or expense.

Here’s what to do…

Have your 800 or local number prominently displayed on EVERY page in the header section with a call to action. (i.e: Call Us Today – 800-XXX-XXXX.)

This may sound obvious but let me assure you, if you took a look at 20 websites today you’d see that 90% of them do not use the above simple but proven strategy. This small distinction creates a significant advantage for you over your competitors.

So while most companies are trying to drive more traffic with search engine optimization or paid search, if they miss the basic purpose of their website — lead generation and conversion — then they’re wasting their marketing dollars.

Take this simple step and I know it will positively impact your bottom line.

If you’d like to see how much revenue is waiting to be harvested in your company, then let me know more about your business and if I feel I can help you we’ll chat.

Look forward to speaking to you soon.

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