How Alan McKenna Generated Over $100K from a Micro Offer to a Back-end Sales Strategy

I recently had the honor of being interviewed by Tim Paige on his podcast, ConversionCast (powered by LeadPages), where we discussed my high-profit sales funnel process. I told him how I helped one client generate over $100,000 in back-end sales from an $18 micro offer.

The key? Driving leads to a strategy session – especially those that have already expressed interest, but haven’t purchased the high-ticket item. This is a great way to engage these leads and have them wanting more content after the strategy session.

Also, I stressed one important thing to keep in mind during these sessions: “It’s never about hard selling anybody. It’s always about serving them and helping them take the next best action for them.”

Listen to the podcast:


Download the transcript of the interview.

If you’d like to see how much revenue is waiting to be harvested in your company, then let me know more about your business and if I feel I can help you we’ll chat.

I look forward to speaking to you again soon, thank you.